Bold. Engaging. Accessible.
Storytelling through design.
I've developed graphics for City of Los Angeles Mayor Eric Garcetti's social platforms (@Mayorofla) that shared important and timely information and resources with the public, including pertinent updates on COVID-19 and vaccine distribution. This work often had to be completed within or even less than 24 hours. I worked independently, quickly, and efficiently to create content that was easy to understand and would reach as many people as possible.
I've also developed other collateral such as flyers for distribution to the public at vaccination sites, slide decks, and graphics for outdoor advertisements that reach the City's roughly four million residents.
I use Adobe Illustrator and Photoshop to develop graphics for social media, flyers, and more.
Working as a designer in the public sector challenges me to produce work with limited budget, time, and resources.'
I also consider the audience. My work is often targeted to diverse communities of color. It's important to make bite-size content that is easily understandable and shareable.
I’ve developed content within specific branding guidelines shared with me and have created a branding kit with a particular focus on typography, imagery, colors that capture the feeling and messaging of the City’s vaccine rollout. With a small team, I helped develop messaging for the City’s End the Pandemic campaign to encourage people to get vaccinated and follow COVID safety guidelines — from the campaign name to its logo, font, and colors.
I create animated graphics for social media, outdoor ad space, and more using After Effects.
When creating new content, I consider the diverse audiences who will view my work. When creating animations, I pay special attention to timing, word choice, and accessibility. My goal is to develop content that will engage as many people as possible within a short time frame.